Instagram Founder Kevin Systrom . Instagram meteoric rise to success is one of the best motivational stories for budding entrepreneurs who dream of making it big.
Some say that Instagram just had a lucky break because they launched a brand new app, managed to get 100,000 users in a week’s time and two years later sold it to Facebook for $1 billion.
But Kevin Systrom and Mike Krieger, its co-founders, attribute its success to the fact that they made thoughtful decisions based on communications with users.
Kevin Systrom had a talent for making photographs look beautiful and Mike Krieger was an extremely talented engineer.
Kevin Systrom, apart from being the latest entrant to the 1-billion-dollar net worth club, is a co-founder of Instagram, among the most popular social media channels, primarily catering to the youth and focusing on image sharing tools.
Systrom managed to create a product that was eventually bought by Facebook, which earned him cash and stock and made him a billionaire.
On 6 October 2010, Systrom and Krieger worked late into the early hours of the morning to share Instagram with the rest of the world, surrounded by phones and many many cans of Red Bull!
Today, Instagram is the most widely used photo and video sharing mobile app. It is a free application that allows you to click pictures and take videos, to apply a filter or edit them and to share them through various social networking sites like Twitter, Facebook, and Tumblr.
One of the reasons for Instagram’s quick rise to popularity was because of unique filters.People got really excited about sharing photos and applying filters which gave them a more interesting look and started raving about the app to their friends.
According to a survey conducted in late 2013, Instagram had more than 150 million active monthly users. This number had quickly escalated since then and continues to grow.
In 2013, Instagram was awarded a place in the Time’s list of 50 Best Android Applications.
Some of the tips by him for entrepreneurs are-
1. Don’t Spread Too Soon-
When Instagram was acquired by Facebook, it had 13 employees. It is best to have fewer employees and save until the company is ready for the next level of growth.
2. Build a Platform that Helps-
Revenues will follow if you have created a product or a platform that actually helps a user with something. This will make sure the users register and get going.
Focusing on making a helpful product and then getting users is the primary thing, and revenue can be generated and thought about later, even with a revenue model in place.
3. Learn the Skills-
Since Instagram was all about being lean, it required much of the learning and the skills. It is important to learn skills, especially in today’s environment, and therefore one must do that to the best of their abilities.
4. Be Passionate-
It goes without saying that passion is the driving force for all the entrepreneurs. It is very important because there will be failures, setbacks, plenty of mistakes, and often times when it all seems to be going wrong.
During such moments, only true passion for the work you’re doing can help you out, and keep you moving.
5. Think and Dream Big-
In 2011, Systrom openly shared his dream of creating a “social tool for social life on the go… we want to change the way people communicate and share in the real world”.
He continued his work, yet he had this big dream which eventually turned into reality and Instagram is among top 5 most popular social media channels.
6. Success isn’t Immediate-
While people will talk about the drastic success and the immediate change in fortunes, turned luck, and so on, success is a long process, and it can be traced back to its roots.
However, that doesn’t make for an appealing story generally.
7. Fulfill a Purpose, Name Aptly-
The apt naming of the product, and making sure the name is as per the purpose it is supposed to fulfill, and the product is also fulfilling its purpose are three steps that can help in the longer run.
Instagram, for example, is an appropriate name for a social media photo sharing channel on-the-go. A good, appropriate name, is often an undermined but important step.
1.1 billion dollars is the current net worth of the Instagram CEO, and he continues to grow because of this amazing product he once thought of and worked hard on seeing it to completion. Facebook has acquired Instagram, but it will always remain a product of its original founders.